Executive Creative Director


Shane Small developed the re-imagining of Twilight Zoneas an interactive series for CBS. Shane is currently working with Hulu to develop a slate of linear, interactive and VR content.He is also working with Facebook’s Innovations lab on an undisclosed project.He consulted on defining the role of interactivity content within Netflix. Shane recently sold an interactive show to Sony Entertainment called EXP. He was Executive Creative Director of Shell’s‘Make the Future’ campaign, resulting in 260 million viewsworldwide and top viral campaign of 2016. 

Previously he was creator and founder of Exploding Kittens– the highest backed Kickstarter in history which raised $8,782,571with 219,382 backers and became #1 game on Kickstarter.At XboxEntertainment Studios, he worked on original interactive movies and TV shows for the Xbox gaming console, as well as some of their marketing and design. 

He was also Creative Director of one of T-Mobile’smost successful marketing campaigns. Prior to that, amongst other things, he founded Edoc Laundry, the first interactive clothing brand, where hidden messages and codes in the clothing unlocked murder mystery video content online, and also Funtini, where he developed games for Marvel & Disney.  

Shane has worked with leading international brands such as: Netflix, Facebook, Hulu, CBS, Sony Entertainment,Xbox, Coca-Cola, Shelland more. He has been doing numerous lectures and panels (including USC,BU, Comic Con) on the future of storytelling and interactive entertainment. He’s also won multiple awards for his innovation in gaming.