Executive Creative Director

Shane Small developed the re-imagining of  Twilight Zone  as an interactive series for  CBS. Shane is currently working with  Hulu  to develop a slate of linear, interactive and  VR  content.   He is also working with  Facebook’s Innovations lab on an undisclosed project.   He consulted on defining the role of interactivity content within  Netflix. Shane recently sold an interactive show to Sony Entertainment called  EXP. He was Executive Creative Director of  Shell’s  ‘Make the Future’ campaign, resulting in  260 million views  worldwide and  top viral campaign of 2016.

Previously he was creator and founder of  Exploding Kittens – the highest backed Kickstarter in history which raised  $8,782,571 with  219,382  backers and became #1 game on Kickstarter.  At  Xbox  Entertainment Studios, he worked on original interactive movies and TV shows for the Xbox gaming console, as well as some of their marketing and design.

He was also Creative Director of one of  T-Mobile’s  most successful marketing campaigns. Prior to that, amongst other things, he founded  Edoc Laundry, the first interactive clothing brand, where hidden messages and codes in the clothing unlocked murder mystery video content online, and also  Funtini, where he developed games for  Marvel & Disney.

Shane has worked with leading international brands such as:   Netflix, Facebook, Hulu, CBS, Sony Entertainment,   Xbox, Coca-Cola, Shell and more. He has been doing numerous lectures and panels (including  USC,   BU, Comic Con) on the future of storytelling and interactive entertainment. He’s also won multiple awards for his innovation in gaming.